B2B
CRM
Web app
Inclusivity
Empowering Hearing parents & Deaf/HoH for lifelong learning
Flourish is a one-stop platform to empower families to support their Deaf and Hard of Hearing children.
Previous state
Redefining auto CRM :
From A/B testing to a full-service revolution
In mid-2023, I took on the challenge of steering our Auto CRM solution in a new direction. Initially launched with a focus on SMS A/B testing, the service gained early traction but faced a critical roadblock: engagement remained low.
Recognizing the need for a more holistic approach, I led the transition toward a
full-service CRM solution—one that goes beyond simple message testing to deliver automated, intelligent customer interactions.
Where We Started: The A/B Testing Roadblock 🚦
• Early 2023: Launched as an SMS A/B testing tool, offering manual text campaigns.
• 1,000+ pre-signups showed strong initial interest, but…
• Low retention & engagement signaled a gap between expectations and real-world use.
The Challenge
So we decided to pivot our product
It all started with a simple realization :
Marketers and developers were drowning in former CRM workflows.
@developer
Paul
@Project Manager
Sarah
@CRM Marketer
Jessica
Understanding
Where the pivoting story begins…
A familiar frustration
It all started with a simple realization :
Marketers and developers were drowning in former CRM workflows.
@developer
Paul
@Project Manager
Sarah
@CRM Marketer
Jessica
Understanding
Let's imagine ourselves
as a CRM marketer Jessica
You're Jessica, trying to send interview reminders, but you're stuck- you don't know how to code.
So you ask for help, but it delays the team and frustrates everyone involved.
Discomfort in Delegating tasks
As you can see from this scenario, CRM automation was a mess,
especially for startups that can't afford to spend much on maintaining their customer relationship management.
Problem validation across various fields
And through this scenario, I was able to identify its issues from the perspectives of professionals across various fields, including operators, marketing heads, travel service experts, and CEOs of hair product companies.
The moment of realization
At this point, it hit us
That’s the start point when Effic CRM Automation was born.
What if setting up CRM automation was as simple as scheduling an alarm?
What if marketers could set it up in minutes—without touching a single line of code?
What if developers never had to deal with CRM requests again?
More Accurate Responses
This advantage emphasizes how chat AI can provide faster and more accurate responses to user inquiries.
The moment of realization
At this point, it hit us
That’s the start point when Effic CRM Automation was born.
What if setting up CRM automation was as simple as scheduling an alarm?
What if marketers could set it up in minutes—without touching a single line of code?
What if developers never had to deal with CRM requests again?
More Accurate Responses
This advantage emphasizes how chat AI can provide faster and more accurate responses to user inquiries.
Features
Personalization
What if setting up CRM automation was as simple as scheduling an alarm?
What if marketers could set it up in minutes—without touching a single line of code?
What if developers never had to deal with CRM requests again?
More Accurate Responses
This advantage emphasizes how chat AI can provide faster and more accurate responses to user inquiries.
Personalization
More Accurate Responses
This advantage emphasizes how chat AI can provide faster and more accurate responses to user inquiries.
Understanding
Where the story begins: A familiar frustration
Pricing Plan
Basic
Per user, per month
AI-powered chatbot
Up to 500 interactions per month
Email support
Premium
Per user, per month
AI-powered chatbot
Up to 10,000 interactions per month
Email support
24/7 File archive
Standard
Per user, per month
AI-powered chatbot
Up to 2500 interactions per month
Chat and email support
FAQ
What is an AI chat app?
How does an AI chat app work?
What are the benefits of using an AI chat app?
Can I customize my AI chat app?
How do I integrate an AI chat app into my website or app?
How secure is the user data collected by the AI chat app?
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