Designing a landing page optimized for conversions

The 5minute CRM automation setup,
Could a landing page prove Effic's promises?

The 5minute CRM automation setup : Could a landing page prove Effic's promises?

Landing Page

I created the landing page for Effic, a message automation tool for marketers, PMs, and developers. The goal was to drive conversions by aligning the page structure with user psychology—surfacing key pain points, simplifying messaging,
and visually reinforcing the product’s promise of fast, no-code automation.

I created the landing page for Effic, a message automation tool for marketers, PMs, and developers. The goal was to drive conversions by aligning the page structure with user psychology—surfacing key pain points, simplifying messaging, and visually reinforcing the product’s promise of fast, no-code automation.

I created the landing page for Effic, a message automation tool for marketers, PMs, and developers.
The goal was to drive conversions by aligning the page structure with user psychology—
surfacing key pain points, simplifying messaging,
and visually reinforcing the product’s promise of fast, no-code automation.

Overview

Set it and launch it in a day-
Why our landing page have to prove it.

Effic claims user can automate and launch your message flow within a day.
I designed the landing page to back this promise—
not just with words, but with a structure that speaks directly to user pain points and shows immediate value.

Understanding the user

Built for the burned out,
Understanding the mental load.

Turning a bold product promise into an experience users can trust.

Despite different roles, their shared frustration was clear:

“I’m tired of repeating the same tasks—there has to be a better way.”

That insight became the backbone of the landing page strategy.

Messaging strategy

From features to feelings,
A value-first message strategy

Instead of listing features, I shifted the message to address user emotions first—frustration, fatigue, urgency—then introduced Effic as the solution.

Instead of listing features, I shifted the message to address user emotions first—
frustration, fatigue, urgency—then introduced Effic as the solution.

I presented the benefits from each stakeholder’s perspective,

I presented the benefits from each stakeholder’s perspective,

And then, followed by the proposed solution.

And then, followed by the proposed solution.

Finally, The CTA section emphasized the pricing benefits, helping users understand the value they’d get by choosing Effic.

Finally, The CTA section emphasized the pricing benefits, helping users understand the value they’d get by choosing Effic.

And then, followed by the proposed solution.

Outcome & Reflection

Turning pixels into partnerships !

This landing page design process helped me
practice product storytelling from the inside out.

By combining empathy for stakeholders with strategic thinking, I created a landing page that….

• Resonated with real user frustration

• Delivered clarity within seconds

• Framed the product as a solution, not just a tool

Since launching the page, Effic has secured long-term contracts with over 50 businesses, many of whom now actively use the platform as part of their daily workflows. The landing page continues to serve as the product’s most effective entry point—turning interest into trust, and trust into action.